1980: A cuatrocientos años de la segunda fundación de Buenos Aires

1980: A cuatrocientos años de la segunda fundación de Buenos Aires

1980
Artist
Edgardo Giménez, Argentine, 1942
Born: Argentina
Country
Argentina
Object
poster
Medium
offset lithograph on paper
Accession Number
2020.155
Credit Line
Gift of the Institute for Studies on Latin American Art (ISLAA LLC)

Edgardo Giménez, 1980: A cuatrocientos años de la segunda fundación de Buenos Aires, 1980. Offset lithograph on paper; 17⅞ × 8⅛ in. Gift of the Institute for Studies on Latin American Art (ISLAA LLC), 2020.155. © Edgardo Giménez.

Dimensions
height: 17 7/8 in, 45.4025 cm; width: 8 1/8 in, 20.6375 cm
Inscription
Recto BLC of image "Para YUSTE PUBLICIDAD creación de EDGARDO GIMENEZ" Verso BE "Yuste Publicicdad S.A.C.F.I.M - Bolívar 569 - 1066 Buenos Aires - Argentina - Tel. 30-6021 al 6027 - Télex 18327 YPSA AR - Cables Yustecidad"
Department
Mayer Center, Latin American Art
Collection
Latin American Contemporary Art

During the 1970s, with the advances of the printing industry, Edgardo Gimenez experimented more widely with textures and written phrases on his posters. Here, the artist looks towards the next decade. The poster’s final lines state: “Que la década del 80 / le sea propicia, / es el deseo de / Yuste Publicidad” (“May the decade of 80 / be auspicious / this the wish of / Yuste Publicidad”). Playing between different styles and eras, the artist, here, blends Greco-Roman iconography with Modern art aesthetics. This work is a strong example of Gimenez’s commercial works developed through corporate collaborations.

Known Provenance
Provenance research is on-going at the Denver Art Museum. Please e-mail provenance@denverartmuseum.org, if you have questions, or if you have additional information to share with us.

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