Target ClearRx Prescription Bottles

Target ClearRx Prescription Bottles

2005
Designer
Deborah Adler, American, 1975-
Klaus Rosburg, German, 1962-
Manufacturer
Setco, Inc. a division of Kerr Group, Inc.
Country
United States
label, set
Polyethylene terephthalate and paper
Gift of AIGA
2007.4756.1-4

Deborah Adler, Klaus Rosburg, Target ClearRx Prescription Bottles, 2005. Polyethylene terephthalate and paper. Manufactured by Setco, Inc., a division of Kerr Group, Inc., Lancaster, PA. Denver Art Museum: AIGA Design Archives: Gift of AIGA.

Department
Architecture and Design
Collection
AIGA Design Archive

Deborah Adler
American, born 1975
Klaus Rosburg
German, born 1962
Target ClearRx Prescription Bottles
2005
Polyethylene terephthalate and paper
Manufactured by Setco, Inc., a division of Kerr Group, Inc., Lancaster, PA
Gift of AIGA, 2007.4756

Motivated by a desire to make people’s lives safer, graphic designer Deborah Adler designed a comprehensive system for packaging prescription medicine when she was still a student at New York’s School of Visual Arts. In 2004, Adler brought this innovation to Target, and together with Klaus Rosburg they developed the ClearRx system. The results were a redesigned bottle, easy-to-read labels, color-coded rings, a removable information card, and new warning icons.

Known Provenance
Gifted 2007 by AIGA to the Denver Art Museum.
Exhibition History
  • "What Is Modern?" — Denver Art Museum, 10/30/2010 - 3/24/2013