Target ClearRx Prescription Bottles
Deborah Adler, Klaus Rosburg, Target ClearRx Prescription Bottles, 2005. Polyethylene terephthalate and paper. Manufactured by Setco, Inc., a division of Kerr Group, Inc., Lancaster, PA. Denver Art Museum: AIGA Design Archives: Gift of AIGA.
Deborah Adler
American, born 1975
Klaus Rosburg
German, born 1962
Target ClearRx Prescription Bottles
2005
Polyethylene terephthalate and paper
Manufactured by Setco, Inc., a division of Kerr Group, Inc., Lancaster, PA
Gift of AIGA, 2007.4756
Motivated by a desire to make people’s lives safer, graphic designer Deborah Adler designed a comprehensive system for packaging prescription medicine when she was still a student at New York’s School of Visual Arts. In 2004, Adler brought this innovation to Target, and together with Klaus Rosburg they developed the ClearRx system. The results were a redesigned bottle, easy-to-read labels, color-coded rings, a removable information card, and new warning icons.
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