The Man With the Golden Arm
Saul Bass
American, 1920–96
The Man with the Golden Arm
1955, printed ca. 1984
Lithograph
Gift of Nancy Von Lauderback Tovar, 2007.111
The image on this poster was developed by Saul Bass for the first visual identity program—posters, marketing materials, and other communication tools—ever created for a motion picture. Bass was best known for the creation of simple, powerful graphic images that conveyed the essence of his subjects. Reducing the design to a single dominant symbol, Bass identified this film about drug addiction with a jagged arm thrusting sharply downward.
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